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Watch What You Click!

One of the most common issues The Computer Peeps encounter with each client is unnecessary, unused programs.

So how do these programs get there in the first place, Dean?

Great question!  There are a bunch of little programs on your computer that do pretty cool stuff.  For example, Java is software that helps you do things like upload pictures to Facebook.  It’s not a program you run everyday and it’s pretty subtle, but it’s something you need (and want, even if you don’t know it).

The problem is, companies like to partner up and help one another out by “marketing” their partners…

Java Install Bing Toolbar
Java Update Installs the "Bing Toolbar"

So what’s wrong with that picture?  It’s so cluttered with text, images and information that most just skip right over and click “Next”.  Look a little closer though.  Let’s see if it looks any different if we put the spotlight on a particular area…

Are you sure you want to install?

NOW do you see?

This isn’t an accident and the layout of this installer wasn’t done without thought.  Subversion is one of the greatest marketing techniques.  We see it on TV, in stores and on the Internet.  The people designing ads and screens such as the one above are doing so hoping you will either A) pay attention to “the big stuff” or B) be so overwhelmed with information, that you just click and move on.

So if there’s a lesson to be learned here, it’s…

Pay attention to what you click!  There’s nothing wrong with taking a second to pause and read – there’s no rush to install software.

I've been helping consignment & resale store-owners since 2003. I started The Computer Peeps in February of 2010. After 15 years of working with consignment stores, I understand the unique challenges consignment & resale storeo-wners face. From electrical issues in old building or strip malls, to advocating for them when their consignment software keeps crashing. I now manage over 400 computer systems, servers & websites for store-owners all across North America and I am the developer/programmer of Peeps' Software -- the only software written FOR consignment & resale stores specifically.

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