Watch What You Click!

One of the most common issues The Computer Peeps encounter with each client is unnecessary, unused programs.

So how do these programs get there in the first place, Dean?

Great question!  There are a bunch of little programs on your computer that do pretty cool stuff.  For example, Java is software that helps you do things like upload pictures to Facebook.  It’s not a program you run everyday and it’s pretty subtle, but it’s something you need (and want, even if you don’t know it).

The problem is, companies like to partner up and help one another out by “marketing” their partners…

Java Install Bing Toolbar
Java Update Installs the “Bing Toolbar”

So what’s wrong with that picture?  It’s so cluttered with text, images and information that most just skip right over and click “Next”.  Look a little closer though.  Let’s see if it looks any different if we put the spotlight on a particular area…

Are you sure you want to install?

NOW do you see?

This isn’t an accident and the layout of this installer wasn’t done without thought.  Subversion is one of the greatest marketing techniques.  We see it on TV, in stores and on the Internet.  The people designing ads and screens such as the one above are doing so hoping you will either A) pay attention to “the big stuff” or B) be so overwhelmed with information, that you just click and move on.

So if there’s a lesson to be learned here, it’s…

Pay attention to what you click!  There’s nothing wrong with taking a second to pause and read – there’s no rush to install software.

I am a Software Developer, System Administrator, and consignment software specialist. I currently manage hundreds of consignment workstations, point of sale systems, and database servers all across North America and I am the developer of Peeps' Software, Peeps2Go, and Peeps' Consignor Login for iOS and Android. I've been helping consignment & resale store-owners since 2003. I started The Computer Peeps in February of 2010. Peeps' Software launched in 2016 and is now on hundreds of systems all across North America. I have successfully converted dozens of stores from all of the major consignment software systems. After 20 years of working with consignment stores, I understand the unique challenges consignment & resale store-owners face. From electrical issues in old buildings or strip malls, to advocating for them when their old consignment software keeps crashing.

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