According to a Google+ post from Google Product Manager, Saurabh Sharma, Google will begin rolling-out vanity URLs for Google+ profiles and pages over the next couple of days.
Users should be prompted when they visit their profiles and it appears as though it will be rolling-out in selective groups. URLs will not be case-sensitive – e.g. google.com/+Chrome, google.com/+chrome, and google.com/+ChRoMe all point to the same page.
For a business, Google+ is a key resource in improving your SEO results.
Business information is now being displayed in search results as a Google+ page, so if you’re a brick and mortar store – e.g. a consignment or resale store – you should search Google for your store and make sure you claim your Google+ page for your business.
Dean
I am a Software Developer, System Administrator, and consignment software specialist. I currently manage hundreds of consignment workstations, point of sale systems, and database servers all across North America and I am the developer of Peeps' Software, Peeps2Go, and Peeps' Consignor Login for iOS and Android. I've been helping consignment & resale store-owners since 2003. I started The Computer Peeps in February of 2010. Peeps' Software launched in 2016 and is now on hundreds of systems all across North America. I have successfully converted dozens of stores from all of the major consignment software systems. After 20 years of working with consignment stores, I understand the unique challenges consignment & resale store-owners face. From electrical issues in old buildings or strip malls, to advocating for them when their old consignment software keeps crashing.