According to a Google+ post from Google Product Manager, Saurabh Sharma, Google will begin rolling-out vanity URLs for Google+ profiles and pages over the next couple of days.
Users should be prompted when they visit their profiles and it appears as though it will be rolling-out in selective groups. URLs will not be case-sensitive – e.g. google.com/+Chrome, google.com/+chrome, and google.com/+ChRoMe all point to the same page.
For a business, Google+ is a key resource in improving your SEO results.
Business information is now being displayed in search results as a Google+ page, so if you’re a brick and mortar store – e.g. a consignment or resale store – you should search Google for your store and make sure you claim your Google+ page for your business.