Chrome ‘Ad Privacy’ Settings To Adjust

Google Chrome Ad Privacy

Google Chrome has started prompting for Ad Privacy settings. Instead of just clicking ‘Got It’, we recommend clicking ‘Settings’ so you can opt out.

This new ‘Ad Privacy’ feature isn’t quite what it seems on its face, so instead of just clicking the big, blue ‘Got It’ button, we recommend clicking ‘Settings’ so you can adjust — i.e. disable — this new feature.  In summary, if left on this allows Google Chrome to check everything from your old browsing history, to your own bookmarks/favorites to ‘see if any advertisers are a good match’.  Essentially searching your browsing history and bookmarks, to target even more ads at you.

If you’ve already dismissed this pop-up or if you’d like to verify your Ad Privacy settings, head to Settings > Privacy and Security > Ad Privacy.  You can adjust the three targeted-ad settings and set each of them to Off.

When all is said and done, each should show Off, as follows:




And just as they mention in the last one, if you run Chrome on your Android device these same settings will need to be adjusted there as well.


I am a Software Developer, System Administrator, and consignment software specialist. I currently manage hundreds of consignment workstations, point of sale systems, and database servers all across North America and I am the developer of Peeps' Software, Peeps2Go, and Peeps' Consignor Login for iOS and Android. I've been helping consignment & resale store-owners since 2003. I started The Computer Peeps in February of 2010. Peeps' Software launched in 2016 and is now on hundreds of systems all across North America. I have successfully converted dozens of stores from all of the major consignment software systems. After 20 years of working with consignment stores, I understand the unique challenges consignment & resale store-owners face. From electrical issues in old buildings or strip malls, to advocating for them when their old consignment software keeps crashing.

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